Book review: The start-up of you

I bought this book because it was written by Reid Hoffman, co-founder of LinkedIn, and because it’s so damn easy to buy books on Kindle.

It was a quick read, and I should say I’m a bit disappointed. If you want to save time and money – go to the book’s web page and you’ll get all main ideas that are described in the full version.

Yes, the world is changing very fast. You don’t want to become a Detroit of the modern age. You should not expect a life-time employment in one company. Go learn new stuff, go meet people to find interesting opportunities. I was expecting a more insightful book with less direct LinkedIn service promotion, but in the end got a help-yourself, very Silicon Valley-centric guide on building a network using LinkedIn.

Unfortunately I cannot recommend this book, unless it’s news for you that you need to invest in continuous self-education and network building to succeed.

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Beijing – day two

12:13 15 November, 2005 Guards are everywhere
12:13 15 November, 2005 Guards are everywhere
12:33 15 November, 2005 Fish heads starter in a local restaurant
12:33 15 November, 2005 Fish heads starter in a local restaurant


15:12 15 November, 2005 Chinese restaurant
15:12 15 November, 2005 Chinese restaurant
15:26 15 November, 2005 Street in Beijing
15:26 15 November, 2005 Street in Beijing


15:55 15 November, 2005 Modern building
15:55 15 November, 2005 Modern building
17:03 15 November, 2005 Bicycle is a very popular transport
17:03 15 November, 2005 Bicycle is a very popular transport


17:08 15 November, 2005 Nokia tower and Pacific Century Place
17:08 15 November, 2005 Nokia tower and Pacific Century Place
17:36 15 November, 2005 Sanlitun Yashow clothing market
17:36 15 November, 2005 Sanlitun Yashow clothing market


17:40 15 November, 2005 Fake Marimekko
17:40 15 November, 2005 Fake Marimekko
18:26 15 November, 2005 Hotel wall
18:26 15 November, 2005 Hotel wall


20:26 15 November, 2005 Cheesecake for dessert
20:26 15 November, 2005 Cheesecake for dessert
09:29 16 November, 2005 Farewell message in Beijing airport
09:29 16 November, 2005 Farewell message in Beijing airport


12:02 16 November, 2005 Flying back home
12:02 16 November, 2005 Flying back home


First day was quite difficult – jet lag from flying eastwards is always the worst kind. Next day was much better – I survived the day long meeting and still had some time in the evening to shop.

Local malls and supermarkets are not much different from those you can find anywhere in the world. But local markets are really something. You can get virtually any fake products for really small amunt of money. The most important thing is to know how to bargain – original prices can easily be divided by 3, 5, 10, …

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Beijing – first impressions – 2

13:07 14 November, 2005 It probably means "yeild"
13:07 14 November, 2005 It probably means “yeild”
13:08 14 November, 2005 Park street in Beijing
13:08 14 November, 2005 Park street in Beijing


13:19 14 November, 2005 Press a button and wait for the green light
13:19 14 November, 2005 Press a button and wait for the green light
13:26 14 November, 2005 In a garden
13:26 14 November, 2005 In a garden


13:27 14 November, 2005 On a bridge
13:27 14 November, 2005 On a bridge
13:55 14 November, 2005 Revolution museum
13:55 14 November, 2005 Revolution museum


14:33 14 November, 2005 Entrance to Forbidden City
14:33 14 November, 2005 Entrance to Forbidden City
14:33 14 November, 2005 Guard at the entrance to Forbidden City
14:33 14 November, 2005 Guard at the entrance to Forbidden City


14:42 14 November, 2005 Wall of the Forbidden City
14:42 14 November, 2005 Wall of the Forbidden City
14:56 14 November, 2005 Women carrying logs
14:56 14 November, 2005 Women carrying logs



First impression of Beijing were quite mixed. After passing passport control I grabbed a cab to go to the hotel. From the airport to the city goes quite nice motorway. It looked like it was a foggy morning, but it turned out to be just pollution. On the motorway all signs were dubbed in English. Taxi driver asked 400yuans for a trip to hotel. Interestingly enough, the same trip back was just 100yuan.

When motorway entered a city traffic became chaotic. Just later, walking in the city I realised how chaotic it is. Traffic lights, lanes, priorities do exist in theory, but in practice it is not safe to cross a street, even on the green light.

Guards, police and army are everywhere. I’ve never seen so many people in the uniform on the streets of a city before.

You can often see groupls of people in similar clothes doing exercises in the parks or outside the factory buildings.

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